The Components of a Great Phone App

In a recent interview, Mashable sat down with mobile guru Rameet Chawla to discuss the key components of creating a successful mobile app. In a marketplace saturated with apps from companies and independent designers wishing to cash in on the popularity of the mobile world, it has become extremely competitive for an app to truly stick out and make a return on investment. However Chawla has theorized that by taking a few important steps when implementing one's idea, a successful app can be made.

Chawla emphasizes that the main focus on the app's creation should be on how the idea is put into action and what it is doing, rather than its presentation. Churning out a sub-par product and polishing it up will win less fans than a more basic-looking app that is actually useful. App creators should concentrate on adding value to the user, people generally don't download something they don't find enticing or interesting. Chawla also mentions that for capturing the Millennial demographic, innovation is quintessential. While for older generations, an easy to use interface may be more practical, Millennials group up with technology and desire an app that pushes the limits of technology. This demographic age can very easily adapt to a more complicated interface, and seek app designers that utilize all features of the device and technology that is available at that time. Lastly, app designers should make sure to differentiate their ideas from ones already on the market to ensure they stand out among the plethora of similar apps being introduced daily.

Rameet Chawla claims by implementing all of these components, the chances of being successful in the app market place for both Androids and iPhones should increase heavily. Implement the idea in a well-planned manner, push the limits of available technology/ device capabilities, and differentiate your app from others in the market and success will eventually follow.