YouTube's New Interactive 360 Degree Videos

YouTube recently introduced this awesome new feature which allows users to post 360 degree interactive footage. Using a specialized camera, you can now record videos from multiple angles at the same time. When viewers click on the video, a directional stick appears similar to video games and allows the video viewer to turn the angle of the video in multiple directions. Even more interesting, when mobile users watch videos they can actually turn their phone in the direction they wish to see the recorders perspective from; as if holding a window into a new world. For those who may be wondering why this is being mentioned on a digital marketing blog, the answer is because there is huge potential for companies, brands, and marketers to utilize this new video software to create interesting and engaging content.

Red Bull has already taken advantage of the opportunity to showcase an F-1 racing down a track for viewers to witness the high speed experience for the seat of a driver; enabling adrenaline junkies to connect that positive association with adventurous and action-packed activities with their energy drink brand. However there are a multitude of industries that could use 360 degree video to help promote their brand or products. Real estate companies could produce videos of walk-throughs  through their properties in which potential customers can now use the footage to see all angles of the house without having to make an actual trip down there. Likewise, cities and countries looking for tourism could make videos displaying beautiful and scenic part of their respective areas to encourage visitors to come see it in person. Potentially, the possibilities are endless if marketers use a little creativity. Regardless, I definitely think we will be seeing the use of 360 degree interactive footage become prominent in both online video advertisements and entertainment mediums as its popularity gains momentum.