There was a lot of buzz at this year's SXSW conference for the innovative new app Meerkat, which allows users to stream live-feed footage in real time. In particular it has been extremely successful on the social platform Twitter, where Twitterers are able to stream footage straight to their followers in the moment of their occurrence. Currently Meerkat has been popular with reporters and newscasters, who require the necessary tools to provide news and new information at a moment's notice. However, other professionals are beginning to look towards the app for uses in their own industry.
Real Estate consultants have begun doing live-feed open houses showing their properties to interested prospects. Likewise, sport teams like the Miami Dolphins have used the app to announce new players to their followers while famous Tony Hawk used Meerkat to give a quick performance to his fans. For companies looking for a new and quick way to reach their followers and potential customers while crafting creative engaging content in real time, Meerkat may hold a lot of potential for marketing efforts and brand promotion.
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