The World Through a New Pair of Lens

Microsoft has recently announced a new device called the HoloLens at its headquarters last Wednesday. They are essentially a type of high-tech goggles that project holograms in 3-dimensional shapes that only the wearer can see. The company believes it can be utilized in many different settings, from gaming and Skyping to programming and designing applications and models in the workplace.

While this has created a buzz in the technological world, some individuals have been critical about Microsoft's marketing approach to introducing the virtual reality system. Microsoft has often been at the forefront of tech advancements and innovations, that's no secret. However, not all of their hyped products have been successful once submerged into the market. The Kinetic, a motion activating gaming device that followed in the Wii's footsteps, stirred the gaming industry and was thought to be a promising new leap in video game technology but ended up evolving into a short-lived fad. 

Thus far, Microsoft has put its emphasis for their new virtual reality goggles as being a new tool for users to interact with computers. As HoloLens starts approaching its release, external marketers are questioning this broad goal and employ that Microsoft begin to concentrate how it can be used in everyday use rather than an exciting gimmick soon to explode in and out of existence like similar products that have come before it. Tadhg Kelly, a video game industry consultant, claims that while the HoloLens does seem promising, the true key to its success in Microsoft making a necessity out of. If consumers begin to incorporate the goggles as a required product used in everyday life rather than only as a new gizmo to show their friends, then a promising life may exist in front of this innovative technology soon to be introduced to our world.

What are you without your name?

Recently I spotted an article detailing Abercrombie and Fitch's plan to drop their logo off their clothing in a desperate attempt to recover lost sales from the last few quarters. At first I was surprised that the company still even exists, and had to take a moment to silently sit and reflect on the fact that there still exist individuals in this world who shop at that monstrosity of a clothing manufacturer. Once I was able to come to terms with that sad truth, I dived into the new marketing strategy the company plans to employ by removing the visibility of their logos on their clothing. In a sense, people hide things they are ashamed of and wish others not to see. Now how in the name of Davy Jone's Locker can you expect others to buy and wear your clothes when you yourself are ashamed of them. In a sense, we are watching an entire company attempt to remove their presence off their own overly priced products while failing to acknowledge the stigma that exists by wearing their products. It has been scientifically proven that every time an individual buys an Abercrombie and Fitch product, Justin Bieber grows inevitably stronger. This is something that the world refuses to stand for and it is time the members of their company take responsibility of the plague they have bestown upon this world of ours by shifting the image of their company to something more palatable to the masses. I think I may be getting side tracked here so I'll end this post by adding an image of the company's founder. Enjoy.