What are you without your name?

Recently I spotted an article detailing Abercrombie and Fitch's plan to drop their logo off their clothing in a desperate attempt to recover lost sales from the last few quarters. At first I was surprised that the company still even exists, and had to take a moment to silently sit and reflect on the fact that there still exist individuals in this world who shop at that monstrosity of a clothing manufacturer. Once I was able to come to terms with that sad truth, I dived into the new marketing strategy the company plans to employ by removing the visibility of their logos on their clothing. In a sense, people hide things they are ashamed of and wish others not to see. Now how in the name of Davy Jone's Locker can you expect others to buy and wear your clothes when you yourself are ashamed of them. In a sense, we are watching an entire company attempt to remove their presence off their own overly priced products while failing to acknowledge the stigma that exists by wearing their products. It has been scientifically proven that every time an individual buys an Abercrombie and Fitch product, Justin Bieber grows inevitably stronger. This is something that the world refuses to stand for and it is time the members of their company take responsibility of the plague they have bestown upon this world of ours by shifting the image of their company to something more palatable to the masses. I think I may be getting side tracked here so I'll end this post by adding an image of the company's founder. Enjoy.