Giving Homes the Story They Deserve

Houses and residential properties are some of the oldest products to be sold in the modern world.  For years, marketers have recycled the same methods of advertising them; utilizing catalogs, print advertisements, and "For Sale" signs. However houses are more than a place where a person simply lives, they are homes. They're a place where people enjoy the company of friends and family, make memories, and ultimately can feel safe and comfortable. With the availability and integration of digital media into all aspects of modern-day life, some real-estate marketers have finally decided to step up their game, and utilize online video channels to not only show the physical appearance of a house, but also the story and emotional connection that goes along with it.

DNB Bank's real-estate division, for example, crafted a heartwarming video on Vimeo showcasing one family's experiences growing up and raising a family in a home, not only showing the beautiful interior of the house, but also the emotional attachment and memories connected to it. This allows potential home-owners to exercise their own imagination of the wonderful life they can have if they choose to purchase and move into one of the company's houses. It gives the properties more than just a price-tag, it adds a face and story- something that you can't just put a monetary figure on. Other companies have also began to follow-suit with video story-telling; some using humor, some using romance, but all telling a story that can be passed on to the consumer. With the success being displayed by these new advertising efforts, I would not be surprised if many companies begin to adopt this method of marketing in an online digital age where stories can be shared to tens of thousands of potential consumers at a time. Most importantly, I think brands and companies of many industries can learn sometimes it's not just about the product and the price, but the stories and memories to be made with their products.