The idea is that companies that are interested in Tweeters of a certain demographic segment can host their ads on related apps or websites that said users would frequent, similar to how a brand may buy a commercial spot on a broadcasting network popular with their customer targetstwi. The possibilities are limitless with such a campaign, and it is believed it can potentially increase Twitter's advertising revenue exponentially.
Twitter is also weighing the idea of allowing 6-second previews to automatically play on their users' feed with the ability of the Tweeter to click on the full video or link if they are still interested, similar to how YouTube auto-plays ads before their videos. This would make Twitter a potential competitor for advertisers choosing between social media such as Facebook and YouTube, as prior to this date Twitter hasn't allowed or enabled video advertisements on their feeds.
Just last year, Twitter announced a plan to increase their sales from $65 million to $14 billion by 2024, and this just might be the right course of action to get them there. It will be interesting to see how this new campaign develops in the coming months and if it will be as popular with Tweeters as it is with advertisers.
This comment has been removed by the author.
ReplyDeleteI think it's a good idea to have ads between tweets, but autoplay may be a bit too much. People follow others on Twitter in order to see the information they want to see, not to be bombarded by videos playing without their consent. However, this may make them more competitive between Facebook and Youtube when advertisers are deciding where to place their ads. Overall, it will be interesting to see how Twitter changes in the coming years and if users will be receptive to any changes, such as more ads.
ReplyDelete